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Buffalo Bills New Stadium Naming Rights Could Be In Play for Barstool, Other Gaming CompaniesWritten by: Steve Bittenbender

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When the Buffalo Bills open their new stadium, the NFL team may also be looking for a new naming rights sponsor. Front Office Sports reported Friday that Highmark Blue Cross Blue Shield, the health insurance company that currently holds the naming rights to the Bills’ current stadium in Orchard Park, NY, is not committed yet
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