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Deion Sanders’ Colorado Prime Pain for Sportsbook Operators, Says AnalystWritten by: Todd Shriber

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The 2023 college football season is just two weeks old, but sportsbook operators are already feeling adverse hold effects due to the resurgent Colorado Buffalos, led by coach Deion “Primetime” Sanders. In a note to clients today, Macquarie analyst Chad Beynon estimated that college football wagering likely accounted for 30% of all football bets last
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